A new global product launch from SSL International is set to meet a fast-growing need - and reinforce Scholl as market leader in innovation and total foot and legcare.

Scholl Flight Socks are being launched in the UK from mid-March.

Scholl Flight Socks are a pro-active response to growing public awareness and concern over the risks of developing Deep Vein Thrombosis (DVT) in long haul flights.

Scholl the No.1 brand leader in the Compression Hosiery Market, have used their expertise to develop and launch Scholl Flight Socks, using a clinically proven graduated compression system.

The UK launch is being marked by a high profile media launch in London on 15th March 2001. The launch of Scholl flight socks comes in the week a World Health Organisation organised summit held in Geneva concluded there was a 'probable link' between deep vein thrombosis and air travel.

Scholl Flight Socks will be supported by a high profile programme of consumer awareness and education, a Healthcare Professional campaign - Are You Fit To Fly ? and the development of a dedicated website - www.schollflightsocks.co.uk (which goes live on 19th March 2001). The brand will also be exclusively endorsed by the Aviation Health Institute.