SSL’s strategy and values underpin business performance.

Our Strategy

We aim to exploit the economic potential of both our brand portfolio and our global operating assets by focusing on:

• Consumer insight-led innovation - the desire and drive for innovation is central to SSL’s growth strategy and we recognise that the ability to innovate successfully on a long term basis will drive growth in the future.
• Cutting edge advertising - supporting the launch of new products by investing in effective and targeted marketing and advertising is a key part of the success of our brands to raise consumer awareness and help drive retail distribution.
• Efficient business practices - improving business processes throughout all areas of the business will help ensure we are meeting the needs of our customers whilst controlling costs.
• Training and development of our people – SSL’s employees are one of our greatest assets and through continued development programmes we aim to strengthen the expertise across our business.

Our Vision

‘Creating the freedom to live bigger and love better’

This vision declares our global ambition as a business.  As individuals and as a company we can have a really positive impact, encouraging health, balance, passion and joy – for our consumers, our communities and ourselves.  By embracing this common purpose, we can all engage and focus on the same objective, regardless of our role or our location.  Every individual in SSL lays a part in achieving this vision.

 

Our Values

We are committed to our vision that SSL should become and remain.........

• Successful – by hitting our targets, by employing successful people, by appealing to our consumers and by satisfying our customers

• Socially Responsible – supporting our employees through their remuneration and development, caring about the environment, providing support to our local communities and by playing our full part in the global fight against HIV/AIDS

• Lively – by being a fun company to work for, one that generates creative ideas and is a great business partner

Our Operatng Principles

To be Successful

-          We aim for the highest standards in everything we do

-          We focus only on what matters to our customers and to our business

-          We believe in our own strengths but seek ideas and input from others

-          We are ambitious but pragmatic in approach

-          We inspire and support each other to thrive

To be Socially Responsible

-          We want to win – but not at all costs

-          We are all part of one team and show mutual respect

-          We care for each other and the communities we live and work in

-          We do what we say we will: we keep our promises

-          We communicate clearly and openly at all times

To be Lively

-          We value and treat the business as our own

-          We seek every opportunity to improve what we do

-          We are constantly developing fresh ideas and new solutions

-          We share and delight in each other’s successes

-          We anticipate, relish and harness change