SSL’s strategy and values underpin business performance.

Our Strategy

We aim to exploit the economic potential of both our brand portfolio and our global operating assets by focusing on:

• Consumer insight-led innovation - the desire and drive for innovation is central to SSL’s growth strategy and we recognise that the ability to innovate successfully on a long term basis will drive growth in the future.
• Cutting edge advertising - supporting the launch of new products by investing in effective and targeted marketing and advertising is a key part of the success of our brands to raise consumer awareness and help drive retail distribution.
• Efficient business practices - improving business processes throughout all areas of the business will help ensure we are meeting the needs of our customers whilst controlling costs.
• Training and development of our people – SSL’s employees are one of our greatest assets and through continued development programmes we aim to strengthen the expertise across our business.

Our Values

We are committed to our vision that SSL should become and remain.........

• Successful – by hitting our targets, by employing successful people, by appealing to our consumers and by satisfying our customers

• Socially Responsible – supporting our employees through their remuneration and development, caring about the environment, providing support to our local communities and by playing our full part in the global fight against HIV/AIDS

• Lively – by being a fun company to work for, one that generates creative ideas and is a great business partner

.......through the application of our ABC operating principles (Attitude-Behaviour-Culture). Our ABC operating principles outline ways of working, to be adopted throughout our whole organisation, which will help us achieve our business objectives and our vision for SSL.

Our Financial Objective

For the three years to March 2012 to grow earnings per share (EPS) by at least 50 per cent.